Institutional-grade research on sports betting markets.

We study how betting markets price outcomes, and publish the results in full: the data, the method, the uncertainty, and the parts that did not work.

No picks. No tips. No promises about beating anyone.

What you can learn

  • Research notes

    Long-form studies of market behaviour, each frozen against a versioned dataset so the numbers can be checked rather than taken on trust.

    Browse the research
  • Historical Explorer

    Ask what actually happened when the market looked a particular way, across six seasons of MLB moneyline closing prices.

    Open the Explorer
  • Open data

    Every published figure ships with machine-readable tables and a hash of the specification it was computed against.

    See a published package

First Win Pro

Free is what we found. Pro is what to do with it.

Free
The finding, the conclusion and the evidence for it. Complete on its own, and staying that way.
Pro
What the result rules out, where it breaks down, and what is worth investigating next.

Pro does not exist because we hide the answer from free readers. Every public study is complete on its own. Pro is additive.

Billing is handled by Stripe. No picks, no tips, and no claim that any of this will make you money betting.

What membership includes today

 FreePro
Major public research studiesincludedincluded
Main findings, full conclusion and core chartsincludedincluded
Historical Explorerincludedincluded
Public methodology and frozen specsincludedincluded
Research newsletterincludedincluded
Pro Brief: implications, and what to investigate nextnot includedincluded
Technical Research Pack behind each major studynot includedincluded
Complete supporting tables and additional cutsnot includedincluded
Robustness and sensitivity worknot includedincluded
Pro-only research notesnot includedincluded
Downloadable research assets, where licensing permitsnot includedincluded
Early access to completed researchnot includedincluded
Research queue participationnot includedincluded

Why trust it

Methods are frozen before results are computed.
Every publication carries the SHA-256 of the specification it was run against, so a bucket cannot be moved after seeing what it produced.
Uncertainty is reported, not hidden.
Results that cannot be distinguished from chance are described that way, including when that makes the finding less interesting.
The data is published.
Tables and chart-ready series are downloadable alongside every note, and the site recomputes nothing it did not publish.
Corrections are published too.
When a method is found to be wrong it is versioned, explained, and the original is kept as provenance.

Institutional / Data Access

The corpus and research engine behind this site can support work beyond the published notes:

  • Research and data licensing
  • Historical sports market datasets
  • Programmatic API and data access
  • Custom research on a specific market question
  • Institutional access for desks and research teams
Enquire about institutional access